I will start this review by saying that I am a regular rom-com enthusiast. I absolutely loved Business Proposal but King The Land failed to achieve anything that Business Proposal did in the span of 12 episodes.
King the Land had a flimsy, basically non-existent, plot and absolutely no proper conflicts or red thread to carry on the drama. I am not saying that shallow romcoms can't be good but jeesus fucking christ there was NOTHING to wait for. Maybe this drama was great for those who just wanted to watch Yoona and Junho but I couldn't manage the last 4 episodes without skipping maybe 50-70%. And don't get me wrong, I do think they make a beautiful couple but this drama was borderline garbage. I have never been this bothered by product placements in my 7+ years of watching kdramas. The plot and the characters were such shallow cardboard cut-out humans that I couldn't even enjoy the romance by the end.
Were we supposed to act like the sister was in any way a proper villain. She seemed like a child who needed attention and craved for love but decided to be a bitch in her 40s. I just felt mildly annoyed by every scene she was in. She just kept being like "I want the hotel -_- humbh you have no right to the hotel". Like I don't care?
The business talks were the most ridiculous bs I've ever seen. I don't know anything about business but those scenes were so romanticised that I felt like slamming my head through a wall. Just shut up. When did Gu Won ever even work (literally in like one scene)?
Also the other friend in a sh*t marriage and all that was played out for a few laughs and cute bossy kid moments?? Am I supposed to feel okay that at least now she is the head of the household? Like ummm okay ... what a creative way to promote staying in loveless marriages I guess?